Daily Newsletter

10 August 2023

Daily Newsletter

10 August 2023

Netto implements Digimarc’s Recycle technology

Digimarc is hoping to expand its Recycle programme to countries such as France and Canada.

RanjithKumar Dharma

Digimarc and German retailer Netto Marken-Discount have announced the introduction of the former’s 'Recycle' technology to Netto-branded products in the latter's 4,300 stores across the US.

Leveraging Digimarc’s technology, Netto's privately labelled food and beverage products have been digitised.

This includes the integration of Digimarc's digital watermarks into the packaging.

Digimarc Recycle also offers to capture and present a complete overview of the product's journey after purchase, thereby offering key data that works to benefit stakeholders across the value chain.

Digimarc CEO Riley McCormack said: “More sustainable packaging is becoming a business imperative, and Digimarc’s digital watermarks are transforming recycling as a validated way to improve circularity dramatically.

Retailers such as Netto are deploying Digimarc's invisible digital watermarking on the surface of their respective packages or label artwork.

Being imperceptible to the human eye, the digital watermarks align well without disturbing packaging designs and branding.

Digimarc stated that Netto has already improved several food and beverage packages by incorporating these digital watermarks.

Since 2018, Netto has been the sole German retailer to implement Digimarc's digital watermarks on its private-label food packaging range.

Netto's corporate spokesperson Christina Stylianou said: “We initially cooperated with Digimarc to optimise our checkout by digitising our private label food and beverage products with Digimarc’s technology

“Netto is now also well positioned to adopt Digimarc Recycle by leveraging the same Digimarc digital watermarking technology that makes the checkout easier and more efficient. We are ready and excited for Digimarc Recycle to come to Germany in the near future.”

Digimarc Recycle is set to launch in France and Canada shortly while discussions are underway for its introduction in other countries worldwide.

Generative AI remains an untapped potential across the consumer industry

GlobalData estimates the total AI market will be worth $909 billion in 2030, growing at a CAGR of 35.2% between 2022 and 2030. The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the COVID-19 pandemic and changing consumer preferences. AI can help companies operating in these sectors by significantly reducing costs and production times. In Nestlé's 2022 full-year results, the company announced a renewed focus on digitalization to drive growth. Financial and reputational pressures associated with supply chain disruptions and sustainability concerns are also driving interest in the digitalization of supply chains. Data science and ML are strong investments across all areas. However, the sectors cannot stop at AI-powered data analytics applications. They must also explore computer vision (CV), smart robots, AI sensors that automate manufacturing and distribution logistics, and generative AI tools that increase efficiency across corporate departments and customer service operations and enable innovation in product design. For the most part, the consumer goods, foodservice, and packaging sectors will not play a significant role in creating and developing AI hardware or platforms. Instead, these sectors will help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots. This adoption will be driven by the financial benefits and potential cost savings AI automation delivers across global supply chains.

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