Sustainable aluminium solutions provider Novelis has announced its '3x30' initiative, a new sustainability programme designed to advance aluminium as the preferred material for circular solutions.
The initiative aims to set ambitious carbon-related goals and identify priorities to accelerate the company's decarbonisation and circularity efforts.
The growing consumer preference for sustainable products is driving increased demand for lower-carbon solutions, including the adoption of aluminium in various industries such as packaging, automotive, construction, and aerospace.
Novelis believes its 3x30 vision will enable the company to help its customers achieve their sustainability goals more rapidly by focusing on three objectives to be reached by the end of 2030.
Specifically, the company plans to increase its average recycled content to 75%, up from the current 63% by 2030.
The company also aims to become the lowest-emissions provider of flat-rolled aluminium at less than three tonnes of carbon dioxide equivalent per tonne of flat-rolled product shipped.
Novelis said it will continue first-mover investments to lead the industry towards circularity.
The new initiative builds on the company's previous sustainability achievements, including a 10% increase in its average recycled content and a 27% reduction in carbon emissions in fiscal year 2024 from its fiscal year 2016 baseline.
Novelis president and CEO Steve Fisher said: "Novelis 3x30 is our roadmap to going further, faster in our efforts to decarbonise our products and increase the circularity of aluminium.
“Novelis has long been a sustainability leader in our industry, but we need to accelerate our progress and help our customers achieve their own goals for decarbonisation in a shorter timeframe. We are committed to innovating and implementing solutions that significantly decarbonise aluminium and make it the material of choice for the circular economy."
In July this year, Novelis announced a $90m investment to boost recycling capacity at its Latchford plant in the UK.
