British flexible packaging company Parkside has teamed up with Mummy Meegz to bring the vegan chocolate brand’s mascot to life on completely home-compostable packaging with a design claimed to be "eye-catching".

This packaging is made using Parkside’s paper-based triplex laminate solution, the Park2Nature material.

Park2Nature is made without genetically modified organisms, polylactic acids or any other substance that could leak into the environment and potentially damage it.

The new packaging is available in two designs to help differentiate Meegz’s oat milk and white chocolate products range.

The packaging features the colourful mascot, Billie the frog, which closely depicts the chocolate frog inside the pack.

Meegz managing director Helen Hartley stated: “We are on a mission to show the world that chocolate can be mind-blowingly good without the need for animal products.

“At the same time, we want to minimise any potential impact to animals and marine life throughout the full lifecycle of our packaging, and Parkside’s sustainable solutions really fit the bill.”

Parkside said that the packaging has also been certified as home compostable by the Austrian standards organisation Technischer Überwachungsverein (TÜV).

The TÜV home-compostable certification confirms that the packaging is guaranteed to break down into biomass, water and carbon dioxide. This process will take up to 26 weeks in a normal domestic compost heap and up to 12 weeks when placed in a composting facility.

Parkside claims that the chocolate brand’s packaging, if it enters the ocean, will disintegrate by 96% within 36 weeks, with signs of microbial activity seen to ensure full degradation.

Parkside sales account manager Paul Lenihan stated: “Sustainability and ethical shopping are increasingly important to today’s consumers, as more shoppers than ever are concerned with how their purchases are produced and packed.

“This pack, produced in partnership with Mummy Meegz, considers the sustainable sentiments of today’s consumer.”