Earth Action, a mission driven research consultancy, has announced the expansion of access to its global plastic data platform, Plasteax, to all governments worldwide.
The announcement comes as Earth Action prepares for the final round of negotiations for a UN Global Plastic Treaty in November.
Plasteax, which has been operational for over three years, provides detailed metrics on plastic production, leakage, and waste management.
The platform is already utilised by teams at Fortune 500 companies, sustainability consultancies like Quantis and South Pole, and organisations including the World Economic Forum’s Global Plastic Action Partnership and WWF.
The consultancy has digitised the platform to facilitate ease of use by FMCG companies and to allow new data integration.
The move is aimed at aiding governments in formulating waste policies and meeting the anticipated increase in plastic reporting requirements post-Treaty ratification.
The Plasteax system, which offers data on waste management for 72 countries, nine polymer types, and six packaging categories, is unique in its combination of global and local data.
This creates a standardised model for reliable comparisons across different regions and industries.
Earth Action is working with governments to integrate their plastic data into the system, enhancing what is considered the most comprehensive plastic database in the world.
Earth Action co-CEO Sarah Perreard said: “Data is an essential of change, without a clear understanding of a brand or country’s plastic usage, effective action to prevent our environment and bodies being polluted cannot be achieved.
“Plasteax was designed to be a solution and to empower the brand owners, NGOs and governments of the world to implement and scale effective waste mitigation strategies throughout supply chains.
“We are excited by the prospect of bringing the platform to all governments for free, as well as the wider sector in 2024, so collaboration can be maximised post-UN Treaty between government, industry and civil society.”
