ProAmpac, a flexible packaging and material science company, has unveiled the latest iteration of its online pouch configurator MAKR by DASL.
This upgraded tool is powered by the 3D Source Configuration Platform and leverages Unreal Engine technology to enhance the user interface and streamline the graphic development process.
The configurator allows customers to design custom, high-quality digital flexible packaging prototypes with ease.
According to ProAmpac, the configurator enables customers to choose from its pouch, bag, or food-to-go formats.
It offers customisation options, including specific dimensions, features, and graphics, to create a tailored package.
Customers can also expect to receive a physical prototype of their new design within two weeks.
ProAmpac global package design, applications, and business development vice-president Sal Pellingra said: “MAKR by DASL revolutionises virtual prototyping by providing a quick and easy platform to design packaging online without complicated software or external resources. MAKR is an industry-first, user-friendly, online flexible packaging design tool.”
A recent collaboration with Brackett's Orchards in Maine illustrates MAKR's effectiveness.
The orchard company used the programme to design packaging for its new retail product, Brackett’s Best Apple Chips.
The process involved selecting a package format, modifying it to the desired size, adding a closure, and experimenting with various graphic options to find the best representation for the brand and product.
MAKR facilitated the rapid and straightforward commercialisation of the new product concept.
Brackett's Orchards owner Josh Paulin said: “By utilising MAKR by DASL, our ideas came to life, and we easily created package designs and evaluated artwork ideas. From concept to design to prototype testing, ProAmpac shortened the product launch from what I thought would be many months to weeks. We're thrilled to have our newly designed Brackett’s Best Apple Chips packaging thanks to our collaboration with ProAmpac!"
In November last year, ProAmpac presented its ProActive PCR retort pouches, a sustainable alternative to conventional retort options.
