Daily Newsletter

16 August 2023

Daily Newsletter

16 August 2023

ProAmpac and Stuttgart Media to develop coated paper technologies

The effort will leverage the university’s paper and coating technologies expertise.

Soumya Sharma August 16 2023

US-based flexible packaging company ProAmpac has announced a new partnership with the packaging engineering department of Hochschule der Medien Stuttgart (Stuttgart Media University) in Germany.

As part of this collaboration, the two entities will work together to develop kerbside-recyclable, high-performance coated paper technologies.

Professor Michael Herrenbauer of the university said: “We are pleased to partner with ProAmpac to advance novel paper-based sustainable packaging.

“The development of sustainable materials and coatings for packaging is our research focus. It is a great honour for us to collaborate with ProAmpac in this very important field.”

The new coated paper development programme will see the university providing its printing/coater assets, as well as its paper and coating technologies expertise to support the development.

ProAmpac will be responsible for providing its material science expertise along with its experience and capabilities in sustainable fibre-based packaging solutions.

ProAmpac's senior vice-president of Global Product Development and Innovation Hesam Tabatabaei said: “This partnership, combined with our other global material and food science university partnerships, will expand the applications of our sustainable fibre-based product portfolio by offering very high-performance recyclable paper technologies to our customers.”

Currently, these mentioned alliances include those with the University of Manchester, Rutgers University, the Rochester Institute of Technology, and Clemson University.

The flexible packaging company established a research and development alliance with Polytechnique Montréal in Canada in April 2020.

Global food packaging industry witnessing an uptick in demand for personalized packaging

In 2022, flexible packaging was the most used pack material, followed by rigid plastics. Dairy & soy food was the leading sector, while prepared meals sector is forecast to register the fastest growth during 2022–27, per GlobalData. The demand for eco-friendly packaging is on the rise, stimulated by consumers’ increasing focus on sustainability. Personalized packaging is becoming popular as consumers appreciate products tailored to their needs or preferences. In the food packaging industry, personalization can be done to amplify brand appeal in form of personalized bags, stickers, or boxes.

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