Daily Newsletter

26 June 2024

Daily Newsletter

26 June 2024

Quadpack launches Creative Hub in US to form new partnerships

The Creative Hub shows brands how new packaging concepts can be adopted and involves them in the R&D process.

Claire Jenns June 25 2024

Global cosmetics packaging manufacturer Quadpack has expanded the reach of its Creative Hub to include the US.

Already established in Europe, the team includes market researchers, designers and engineers working together with innovation partners in diverse areas of specialisation.

Pre-launch involvement allows brands to launch packaging innovations without the capex involved in bespoke solutions. Early feedback ensures that new concepts are aligned with audiences and brand equity.

Through themed roadshows and tailored presentations, the Creative Hub aims to show brands how new concepts can be adopted to help them deliver on their claims. The first US roadshow was held in May 2024 and focused on cosmeceuticals [cosmetics that claim to have medicinal properties].

Quadpack director of market development Pierre-Antoine Henry, who leads the Creative Hub, explained: “By engaging brands during the R&D (research and development) process, we are creating a community of Quadpack ‘influencers’, who have access to a constant flow of value-added innovations that bring a benefit to consumers. It’s our way of bringing competitive value to brands.”

Quadpack Americas vice-president Anthony Le Minoux added: “We are excited to share this capability with our key clients and help them stay ahead in the game. We encourage them to challenge us.”

Recent packaging concepts released by the company include recyclable airless glass pumps and a PET (polyethylene terephthalate) airless jar.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close