Ranpak Holdings has launched Print'it!, an in-line printing solution designed for automated packaging lines.

This new offering enables full-colour custom printing on up to 15 boxes per minute, catering to various box heights.

Print'it! is set to provide customers with the ability to personalise packaging on-demand, streamlining the branding process within their existing automation systems.

The company noted that its new solution is suitable for businesses that manage multiple brands or seek to create a more personal connection with their customers through customised messages.

By integrating Print'it! into standardised automated packaging lines, companies can eliminate the need for maintaining a stock of preprinted boxes, thereby reducing the complexity of inventory management, the company added.

When paired with Ranpak's Cut'it! EVO height-reduction and box-sealing machine or similar systems, Print'it! can apply unique full-colour designs to packages without requiring additional manual handling, thereby maintaining the efficiency of the automation process.

This capability is particularly appealing to third-party logistics providers, e-commerce platforms, and fulfilment centres that aim to differentiate their packaging.

With the launch of Print'it!, Ranpak underscores its commitment to innovation in sustainable, paper-based packaging solutions.

Ranpak Automation global managing director Bryan Boatner said: “The Print’it! solution unlocks new personalisation capabilities for automated packaging lines that are exciting for both operations and marketing.

“It’s the icing on the cake of the improved total packaging solution that Ranpak Automation delivers for end-customers. And it’s achievable while optimising efficiency for our clients, helping them consolidate their SKUs [stock-keeping units] and streamline their processes.”

Earlier this month, Ranpak teamed up with Rabot, a company specialising in vision AI technology to provide its customers with advanced insights.