REBBL, the original organic and plant-powered functional beverage brand, has launched a new packaging design catering to specific daily occasions.
This design is now accessible in stores nationwide and encompasses the entire REBBL beverage range, featuring more than 16 varieties designed with the guiding principle of 'Empower the People.'
Purpose-driven packaging
The redesigned packaging by REBBL intends to empower consumers by associating each beverage with a specific occasion.
This approach provides consumers with functional benefits and ingredient information, making it easier to choose the most suitable beverage for their preferences and desired experience throughout the day.
CEO Andy Fathollahi noted, "We've created a REBBL drink for every occasion, ensuring that consumers have a functional option to enhance their daily routines."
Beverages tailored to occasions
REBBL's new packaging offers a diverse range of beverages, each tailored to different daily moments:
- PROTEIN: These drinks contain 16g of plant-powered protein for functional support at any time. Varieties include Protein Dark Chocolate, Protein Vanilla, Protein Salted Caramel, Protein Strawberries and Creme, Protein Oatmeal Cookie, Protein Coconut Macaroon, Protein Hazelnut, Protein Peppermint Dark Chocolate and Protein Pumpkin Spiced Pie.
- AWAKE: Blended with maca and caffeine to support energy and stamina, ideal for mornings and afternoons. Features Awake Maca Cold Brew.
- BALANCE: Formulated with turmeric and maca to promote overall wellness, suitable for any time, especially during routines focused on recovery. Offers Balance Maca Mocha and Balance Turmeric Golden Milk.
- FOCUS: Crafted with matcha and L-theanine to enhance mental acuity. Recommended for moments requiring clarity, represented by Focus Matcha Latte.
- REVIVE: Created with adaptogenic Reishi mushroom to support immunity and stress management. Suited for routines emphasising rejuvenation, presenting Revive Reishi Chocolate.
- WELLNESS: Functional juices with Aquamin calcified sea algae to support bone, gut and joint health while offering hydration. Varieties include Wellness Tropical Greens and Wellness Berry Roots.
Fathollahi emphasised the customer-centric approach, stating: "We gathered feedback from our customers to better understand their preferences and our new design aims to inform their beverage choices while staying true to our brand's mission."
Supporting a cause
As part of its commitment to social responsibility, REBBL will continue its partnership with Not For Sale. A portion of sales proceeds will support the organisation's efforts to assist survivors of human trafficking and exploitation.
To date, REBBL has contributed more than $2m to support Not For Sale's anti-trafficking initiatives.
Availability
REBBL's redesigned packaging is now available in 12oz. ready-to-drink bottles made from 100% rPET. These products can be found at natural food and grocery stores nationwide this month.
