Daily Newsletter

07 August 2023

Daily Newsletter

07 August 2023

Signal: packaging innovation drives demand for engineering qualifications

The driving factor behind the interest in engineering is the need to reduce plastic use and cut waste.

Stu Robarts August 07 2023

Interest in engineering qualifications for jobs advertised within the packaging and paper industry has exploded over the past four years, GlobalData research shows.

Jobs listings tracked across 120 countries containing requirements for engineering education have risen from 214 in July 2019 to 1,638 in July 2023. They peaked at 2,330 in February of this year.

Since 2020, when there was a slight dip in recruitment due to the coronavirus pandemic, engineering requirements have risen from 11,912 to 21,525 in 2021 and 24,428 in 2022.

At its current trajectory, 2023 will see over 27,100 requests for engineering education in the job listings tracked by GlobalData. This would represent growth of nearly 11% year on year and growth of over 127% since 2020.

No other education requirement has seen such growth within the industry, with the other significant areas of interest tracking largely level trends since the start of 2021. The other requirements in listings making up the top three in 2022 were accounting (6,461) and finance (5,864). They remain on course to retain the second and third spots in 2023.

The driving factor behind this interest in engineering knowledge within the sector is the need to reduce the use of plastic packaging and cut down on waste. Last year, figures from the Organisation for Economic Co-operation and Development (OECD) put global recycling of plastic waste at just 9%, with landfill and mismanagement accounting for huge proportions around the world.

Organisations know they need to reduce plastic waste, not least for brand and, increasingly, regulatory reasons, and progress is being made in part through the engineering of packaging - to make it more sustainable and use less of it.

In the UK, supermarket Tesco announced this week that it has rolled out new recyclable packaging with 70% less plastic for its fresh mince product, while global e-commerce giant Amazon also recently announced plans to transform its packaging initiatives.

Such efforts to transform plastic use have been shown to work elsewhere, with recent figures from the UK’s Department for Environment, Food & Rural Affairs showing that plastic bag usage has dropped by 98% after the country’s introduction of a levy in 2015.

Our signals coverage is powered by GlobalData’s Disruptor data, which tracks all major deals, patents, company filings, hiring patterns and social media buzz across our sectors. These signals help us to uncover key innovation areas in the sector and the themes that drive them. They tell us about the topics on the minds of business leaders and investors and indicate where leading companies are focusing their investment, deal-making and R&D efforts.  

Generative AI remains an untapped potential across the consumer industry

GlobalData estimates the total AI market will be worth $909 billion in 2030, growing at a CAGR of 35.2% between 2022 and 2030. The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the COVID-19 pandemic and changing consumer preferences. AI can help companies operating in these sectors by significantly reducing costs and production times. In Nestlé's 2022 full-year results, the company announced a renewed focus on digitalization to drive growth. Financial and reputational pressures associated with supply chain disruptions and sustainability concerns are also driving interest in the digitalization of supply chains. Data science and ML are strong investments across all areas. However, the sectors cannot stop at AI-powered data analytics applications. They must also explore computer vision (CV), smart robots, AI sensors that automate manufacturing and distribution logistics, and generative AI tools that increase efficiency across corporate departments and customer service operations and enable innovation in product design. For the most part, the consumer goods, foodservice, and packaging sectors will not play a significant role in creating and developing AI hardware or platforms. Instead, these sectors will help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots. This adoption will be driven by the financial benefits and potential cost savings AI automation delivers across global supply chains.

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