Silgan Dispensing launches sustainable refillable fragrance solution

Utilising the Replay solution means the company's dispensers require less plastic and weigh roughly 33% less.

Soumya Sharma October 04 2023

US-based company Silgan Dispensing has announced the launch of a new sustainably designed, all-plastic refillable fragrance solution, called Replay.

Replay was launched during the international exhibition for luxury packaging, Luxe Pack Monaco 2023, which is held between 2 October and 4 October.

The new refill system has been developed using the company’s patented LifeCycle technology.

Silgan stated that its LifeCycle technology is essentially a plastic spring used for improving recyclability without impacting the products’ performance.

Compared with traditional dispensers, LifeCycle helps remove non-recyclable metals and materials, further ensuring that dispensers are constructed almost entirely from a single polyolefin, the company added.

Replay can reportedly be used on a wide range of bottlenecks and is made using less plastic, which helps in minimising its weight by approximately 33%.

It also has a fast-refilling function, where consumers can refill a 50ml bottle in roughly 20 seconds.

Replay ensures less product wastage, as the refilling process automatically stops when the product is finished, leaving no excess fragrance in the spout.

The new system is available both with or without a cap and can be adapted to multiple sizes such as samplers, minis, travel packs, and retail packs, and is in compliance with screw-neck international norms SNI 15 and SNI 17.

The new solution is further expected to enhance Silgan’s existing 'Pirouette' collection, a part of the company’s recently launched fragrance screw-pump portfolio, creating a completely refillable system.

Silgan Fragrance global marketing director Sandy Gregory said: “Bringing Replay to market is another example of Silgan Dispensing’s ability to design and deliver premium solutions that support our clients’ most pressing goals.

“Replay presents an opportunity for brand owners to offer fragrance products with luxurious, beautiful packages while remaining in total alignment with their sustainability goals and the sustainability preferences of their customers.”

Last year in September, Silgan launched two new dispensers to increase product sustainability and performance.

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