Tetra Pak and Mengniu Group have partnered to launch a limited-edition milk product featuring iconic artwork, highlighting the potential of customised packaging to engage consumers.
The collaboration has seen the release of Mengniu's Milk Deluxe Pure Milk range, adorned with 30 unique designs inspired by artwork from Vincent Van Gogh and Claude Monet.
Packaged in Tetra Pak’s Prisma Aseptic cartons, the portfolio is now available to consumers in greater China.
This innovative project showcases the capabilities of Tetra Pak Custom Printing, which enables high-quality, digitally printed designs on packaging materials.
By offering greater design flexibility, the technology allows brands to create visually striking and emotionally resonant packaging in an attempt to strengthen consumer connections.
Mengniu’s adoption of the Tetra Pak Custom Printing solution marks a significant step in China's dairy industry, demonstrating how packaging can serve as a powerful marketing tool in the industry.
The company has capitalised on the growing consumer demand for personalised products by offering a unique and immersive brand experience.
"Our collaboration with Meet You Museum, fully exploiting the potential of this innovative solution, is helping Chinese consumers to enjoy timeless pieces of art from Vincent Van Gogh and Claude Monet on a daily basis,” said Xiaoyan He, senior brand manager of Milk Deluxe at Mengniu.
“As such, it is a powerful tool for us to continue to foster a personal dialogue with those who choose our products every day.”
Beyond aesthetic appeal, Tetra Pak said its Custom Printing solution offers practical benefits for food and beverage manufacturers.
Specifically, its agility enables quick response to market trends and the ability to test different designs, driving product innovation and commercial growth.
As consumer expectations evolve, packaging is increasingly becoming a key touchpoint between brands and consumers.
By embracing innovative technologies such as Tetra Pak's Custom Printing, companies can create memorable brand experiences and drive business growth.
