Van Holten's, the brand behind the original Pickle-In-A-Pouch and TikTok viral challenges, has launched a new packaging design. 

The new packaging design features the brand's iconic characters and utilises bright, eye-catching colours, making it easier for customers to spot their preferred pickle flavours, as per a press release via EIN Presswire.  

Van Holten's product range includes four classic flavours and special editions such as Warheads Extreme Sour and Tapatio Salsa Picante. 

Van Holten's Sales & Marketing vice-president Eric Girard said: "Our new packaging is a reflection of our brand's evolution in the age of social media. 

"It captures the playful nature of our brand, encouraging our fans to have fun with all of our different flavours and continue to showcase their creativity with our pickles on social media.” 

In conjunction with the new packaging, Van Holten's is initiating a social media campaign to further engage fans.  

The campaign invites consumers to share their feedback on the new look and interact with the brand in inventive ways.  

Despite the packaging change, the company assures customers that the pickles will retain their beloved taste along with new recipes to try. 

The rollout of the new packaging for Van Holten's Pickle-In-A-Pouch line is scheduled to begin next month.

Founded in 1898, Van Holten’s is a family-owned company that offers its products across the US, Canada, Australia, Europe and South Africa.  

The latest design will be available in-store and online.