Packaging Gateway

ZenWTR’s water bottles revamped with updated packaging design

The company says it is on track to achieve its target of acquiring approximately 50 million pounds of OBP by 2025.

Sustainable water bottle brand ZenWTR has revamped its packaging design to further reinforce its commitment to reserve oceans and promote sustainability.

The brand offers vapour-distilled alkaline water packed in bottles that are made using 100% ocean-bound plastic (OBP).

This new design on the bottle now showcases the company’s objective to preserve oceans and to create a positive change, spreading awareness among customers as well as in the beverage industry.

The front side of the new label on the bottles features a 'blue ombre design', representing the look of the ocean, with the brand’s mission 'Save Our Oceans' highlighted atop the pack.

Furthermore, the bottles’ back panel relays information about ZenWTR’s sustainability journey and the positive impact made by each of its ocean-bound plastic bottles.

In support of the latest brand rebrand, ZenWTR is also launching a new marketing campaign, showcasing the new packaging and the brand’s message 'Tastes Good, Does Good and Feels Good'.

ZenWTR’s bottles are made using approximately five recycled certified OBP bottles.

The company said it is on track to achieve its mission of retrieving approximately 50 million pounds of OBP by 2025.

ZenWTR is also planning to introduce new innovative packaging in the coming months.

The brand will first test a 16oz Alumi-Tek bottle before moving on to a full launch next year. Another addition to ZenWTR’s existing product line will be a 1-litre glass bottle.

ZenWTR founder and beverage industry veteran Lance Collins said: “This new Alumi-Tek bottle is 100% infinitely recyclable and creates an additional sustainable format option for consumers to enjoy ZenWTR.

“Aligned to our company's mission, we are working with the Plastic Credit Exchange to support organisations and programmes that divert plastic waste from nature and invest in the circular economy.

“Through the partnership, we take responsibility for the equivalent of five ocean-bound plastic bottles for every Alumi-Tek bottle sold, preventing them from reaching and polluting the ocean.”