Customisable packaging boosts brand engagement
In the increasingly competitive market, where consumer choices abound, businesses are constantly searching for ways to differentiate themselves and forge…
brand identity
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James Cropper restructures with new brand identity
Advanced materials and paper products provider James Cropper has unveiled a new brand identity. The company has unified James Cropper…
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How packaging design grabs attention and forges brand connections
In today's retail landscape, saturated with countless options vying for consumer attention, packaging design has become a critical battleground. Michael…
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The crucial role of packaging in cosmetic branding and sales
In the fiercely competitive cosmetics industry, the battle for consumer attention is won or lost at the very first glance.…
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Minimalist packaging: less is more in captivating consumer attention
In the fast-paced world of consumerism, where products vie for attention on crowded shelves and online platforms, the role of…
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DIY packaging: ideas for small businesses that last
In the competitive landscape of small businesses, creating packaging that leaves a lasting impression is essential for success. While custom…
