Packaging: What you can learn from leading brands
Packaging is more than just a vessel to hold a product; it’s a crucial aspect of marketing that can significantly…
branding
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How packaging design grabs attention and forges brand connections
In today's retail landscape, saturated with countless options vying for consumer attention, packaging design has become a critical battleground. Michael…
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The crucial role of packaging in cosmetic branding and sales
In the fiercely competitive cosmetics industry, the battle for consumer attention is won or lost at the very first glance.…
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Global Summit 2024 explores the future of connected packaging
Back by popular demand, we presented our fourth annual virtual Global Connected Packaging Summit earlier this month, featuring technology, innovation,…
