The art of storytelling through packaging: timeless tactics
In the competitive landscape of consumer goods, where brands vie for attention and loyalty, the role of packaging extends beyond…
brands
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Unlocking the hidden potential of aluminium cases
When it comes to protective cases, the go-to options for many people are often Peli moulded waterproof cases or custom-built…
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Boost brand appeal with custom-printed eCommerce packaging
In the fast-paced world of online shopping and eCommerce, where decisions are made in mere seconds, the importance of first…
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NextGen Consortium proposes paper cup recycling plan in US
The NextGen Consortium, an industry collaboration managed by Closed Loop Partners, with partner brands including Starbucks, McDonald's, The Coca-Cola Company,…
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Packaging’s impact on consumer satisfaction and brand behaviour
The packaging of consumer products plays a crucial role in the overall consumption experience. However, most research in marketing and…
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Data shows South African brands are meeting recycling targets
New research finds that major South African brands are meeting targets for the collection and recycling of plastic packaging from…
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How Gen Z shoppers are forging the future landscape of packaging
Staying relevant means authentically aligning with the Gen Z demographic's more responsible, eco-friendly values and creating thumb-stoppingly, good-looking packaging. As…
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Pentawards 2022 – This year’s top packaging trends
Top Packaging Trends of 2022 According to Pentawards Founded in 2007, the Pentawards have become a fixture in the packaging…
