SMA Nutrition breaks new ground with accessible packaging
SMA Nutrition, a part of parent company Nestlé, is leading the way in inclusive packaging design by integrating NaviLens technology…
interactive packaging
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Tetra Pak launches interactive on-pack sustainability campaign
Tetra Pak, a leading food processing and packaging company, has partnered with creative technology studio Appetite Creative to launch a…
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The surprising link between packaging and the toy industry’s success
In the vibrant realm of toys, where imagination reigns supreme and play knows no bounds, there exists an often-overlooked factor…
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Strategies for packaging personalisation: enduring tactics
In the era of mass production and digital marketing, consumers crave personalisation and unique experiences. Packaging personalisation presents a powerful…
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Exploring the potential of smart and interactive flexible packaging
In the ever-evolving landscape of packaging, the integration of technology has opened up exciting possibilities for enhancing consumer engagement and…
