What Europe’s retailers should know about sustainable packaging
Bottom-up pressure is a driving force in the consumer goods industry. As demand for eco-friendly products and solutions grows in…
purchasing decisions
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The surprising link between packaging and the toy industry’s success
In the vibrant realm of toys, where imagination reigns supreme and play knows no bounds, there exists an often-overlooked factor…
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The crucial role of packaging in cosmetic branding and sales
In the fiercely competitive cosmetics industry, the battle for consumer attention is won or lost at the very first glance.…
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Coffee packaging: a key driver of brand choice in Europe
New research from Amcor, a leading packaging solutions company, has revealed the significant influence of packaging on European coffee consumers'…
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The art of packaging photography: capturing consumer attention over time
In the fast-paced world of consumer goods, packaging photography serves as a powerful tool for brands to communicate their identity,…
