Smart packaging revolution: QR codes and AR lead the way
In today's fast-paced digital world, connected packaging has emerged as a game-changer, enhancing consumer interaction through technologies like QR codes…
QR codes
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Tetra Pak launches interactive on-pack sustainability campaign
Tetra Pak, a leading food processing and packaging company, has partnered with creative technology studio Appetite Creative to launch a…
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BL.INK launches connected packaging and personalisation platform
Enterprise link management provider BL.INK has launched a connected packaging and personalisation platform called BL.INK CXP (Consumer Xperience Platform). The…
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QR codes link consumer demand and product transparency
UK environmental secretary Steve Barclay has put forward proposals for legislation requiring labelling for dairy, meat and poultry food products.…
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Convenience or privacy: the status of QR codes on packaging
Quick response (QR) codes were once only used in vehicle manufacturing for tracking parts inventories and supply coordination. Almost a…
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Global demand for unified QR labelling on clothing
The Secondary Materials and Recycled Textiles Association (SMART) has joined the call for the modernisation of labelling on clothing, promoted…
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Connected packaging with Amazon, SIG Combibloc, PackHub and Danone
Connected packaging presents a myriad of challenges and opportunities for the industry. When implemented successfully through technology such as QR…
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QR codes see upsurge on retail packaging
Link management platform Bitly has announced its increased investment in implementing GS1 Standards into its products to promote the use…
