Germany-based All4Labels Global Packaging Group has announced the launch of All4Flexibles, its new online B2B shop for flexible packaging solutions.

The company claimed that this platform has been designed to serve a range of industries, including food and beverage, cosmetics, and consumer goods.

It added that the All4Flexibles business model will combine customised ordering processes with traditional, customer-oriented consulting.

The company stated that it will focus on the usage of new, environmentally friendly materials and a short time-to-market as its core business strengths.

The new business initiative complements All4Labels’ network of production sites throughout Europe and the Americas, which have the capabilities for producing flexible packaging.

The site’s flexible packaging solutions will be produced in Zeithain, Germany, at a facility powered by a solar system.

All4Labels CEO Günther Weymans said: “We are applying our extensive expertise in traditional packaging to an innovative online business model, designed to meet the growing demand for small runs with quick lead times.

“This is one of the many ways we are evolving the packaging industry to embrace digital thinking.”

Looking to the future, All4Flexibles aims to increase its presence across Europe. The company plans to extend its capacity to additional EU countries and provide its customers with a localised service experience.

All4Flexibles CEO Stefan Harder said: “The focus of the All4Flexibles brand is clearly on innovative and sustainable flexible packaging solutions for SMEs throughout Europe.

“The trend towards monofilms and recyclable paper composites without plastic is fundamentally changing the flexible packaging sector and makes comprehensive advice for customers indispensable.

“We are dedicated to offering the highest standards with personal advice and fast production times.”

In December 2023, All4Labels partnered with ACTEGA to develop sustainable decoration technology.