Design & Concepts, Labels, Packaging Equipment, Packaging Material, Specialised Packaging, Technology

Optimising the Packaging Supply Chain

By Kodak

For brand owners and retailers, mistakes in store-brand package labelling can be catastrophic.

Industry experts estimate that 68% of recalls are due to incorrect or mislabelled packaging rather than the product itself, and 40% of missed product launch dates can be attributed to package readiness.

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