Brands, Digitalization, Kodak, Sponsored, Supply Chain, Technology, Trends

What digital printing means for the next generation of packaging: 7 key lessons for brand owners

By Kodak

New Statesman Media Group, in partnership with Kodak, reached out to consumer goods leaders to learn the most important considerations when choosing printed packaging, especially for new marketing strategies in a post-Covid-19 world.

We wanted to hear from the people directly involved with packaging, design and marketing in their respective organisations, ensuring the information provided useful insights that could help shape the future direction of digitally printed packaging. This whitepaper presents our findings, highlighting new technologies, customer engagement strategies, increased speed to market, personalisation at scale, sustainability and more.

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