MOJT, a new brand of ready-to-serve bottled cocktails, aims to revolutionise the ready-to-drink category by introducing Chinese megacity cocktail culture to Gen Z consumers.
Created through a collaboration with renowned mixologists and bartenders from The Gibson Bar in London and Danico in Paris, MOJT offers a unique experience that allows consumers to mix their own cocktails easily, whether they are at a bar or at home.
Every aspect of MOJT’s designs has been carefully crafted to convey cocktail culture to consumers, especially those with little or no experience in this domain.
The brand’s identity features a visually striking word mark, with the letter ‘O’ highlighted by a coloured droplet, representing the concentrated nature of the liquid.
The negative space surrounding the droplet alludes to the iconic hourglass shape of a cocktail jigger, symbolising an open doorway into the world of cocktail culture.
Bespoke bottle structure and illustrated panels
The bespoke bottle structure of MOJT draws inspiration from the angular, tapered silhouette of classic cocktail shakers. The embossed facets on the bottle provide both premium aesthetics and a tactile grip, making it easier for consumers and bartenders to pour the drinks.
The metallic closure doubles as a functional jigger, adding a practical element to the packaging. To further enhance the sensory experience, Butterfly Cannon, the design agency behind MOJT, collaborated with illustrator Philip Harris to create intricately illustrated panels on the bottles.
These panels capture the deliciousness and vibe of each cocktail, featuring serve suggestions, ingredients, and even local wildlife, such as the Cuban Tocororo bird on the Mojito variant.
Jay Chou as global brand ambassador and impressive sales
Less than a year since its launch, MOJT has already made a significant impact in the market. The brand enlisted the support of best-selling recording artist and Hollywood star Jay Chou as their Global Brand Ambassador.
With Chou’s endorsement, MOJT quickly rose to prominence, securing a #1 sales position on China’s largest online retailer, TMall. Surpassing global spirits brands like Martell and Hennessy, MOJT’s success is evident.
The brand’s products are now available in over 3000 retailers, solidifying its position as a disruptor in the ready-to-drink category.
MOJT has certainly shaken up the cocktail culture, offering Gen Z consumers a taste of Chinese megacity mixology in the convenience of a bottled cocktail.
With its innovative packaging design and flavourful offerings, MOJT is poised to continue its ascent in the industry, appealing to cocktail enthusiasts and novices alike.
