US-based contract packaging and manufacturing company Orlandi has rolled out its new eco-friendly paper label created for fragrance sampling.

The new EcoPro product is designed specifically for perfume and scent sampling. It intends to enhance both sustainability and ease of recycling within the perfume sector.

According to Orlandi, the innovation helps fragrance brands share their products in an ecologically aware and impactful way.

In contrast to many current alternatives, the EcoPro label avoids the use of plastic and metallic finishes.

Using Orlandi’s Reveal scent technology, the paper label is designed to reflect the fragrance accurately. It is adaptable, cost-efficient, and suited to various marketing formats such as in-store giveaways and mail campaigns, the company noted.

The development of EcoPro is part of Orlandi’s broader strategy to minimise environmental harm, as the company views the label as a practical tool for brands seeking greener sampling solutions.

Talking about EcoPro, Orlandi CEO Sven Dobler said: “Our goal is to provide a sustainable solution for fragrance sampling that does not compromise quality, aesthetics or performance. This product is a testament to our commitment to innovation and environmental stewardship.”

Orlandi’s main office is located in Farmingdale, New York. The business, which remains under family ownership, also operates research and production sites in France, Brazil, and the US.

The company provides contract packaging, filling, design, and turnkey manufacturing services for home and air care applications.